Angela - Muddy Paw PR

What to Expect When Hiring a Publicist

March 30, 2015 // by Angela Mastrogiacomo (Muddy Paw PR)

As a someone who works with musicians on a daily basis, I am often asked about aspects of the industry that are not within my area of expertise. Publicity is one of them. Many artists ask me if I can refer them to a publicist who can help them gain more exposure. I find that many artists have an unrealistic idea of what publicity involves and what can be achieved with a single campaign. With that in mind, I asked my friend Angela Mastrogiacomo, owner of Muddy Paw PR to talk about what an artist’s expectations should be when working with a publicist.

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charlotte eriksson

#GoIndie Quotes

February 23, 2015 // by Ross Barber

In early 2014, I interviewed 16 independent musicians to get their thoughts and experiences about making a living as an independent musician. The series proved to be pretty popular, and as a result, I created image quotes for each of the artists. You can use these if you need a little motivation, or if you want to share them with a fellow musician. Enjoy!

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Lauren Faith // BACKSTAGE:UK

Photography for Musicians – A chat with Backstage:UK’s CK Goldiing

November 13, 2014 // by Ross Barber

Having worked with Lucozade, Q-Magazine and Richer Sounds, we chat with CK Goldiing – founder and photographer of BACKSTAGE:UK, supplying official photography for emerging musicians across the UK. What should a musician be looking for when they’re thinking about hiring a photographer? What are the most important things to consider?

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Justyn Brodsky | Artist Reach

Talking Artist Development with Artist Reach’s Justyn Brodsky

October 17, 2014 // by Ross Barber

Regardless of what phase of your musical career you’re in, it’s important to know who you are as an artist. I caught up with Justyn Brodsky, CEO of Artist Reach to find out more about the artist development process, and to find out what tips he has for artists on the subject.

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Building Music Communities: Collaboration vs Competition

August 6, 2014 // by Ross Barber

The subject of music community is something that I’ve always been really interested in, and it’s something that I’ve been thinking about a lot recently. I’m a firm believer that there is more strength in collaboration than competition. Yet online you can see bands fighting with one another in an attempt to belittle them, and make themselves seem bigger or more successful. In fact, it does the opposite. Unfortunately, this is a problem that I see discussed both on a local, national, and even international level. My question is: why do artists and bands feel that they are in direct competition with one another?

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musician website mistakes

5 Simple Website Mistakes Musicians Make

June 29, 2014 // by Ross Barber

As both a designer and someone who loves music, I visit a lot of musician websites for various reasons. Sometimes it’s to check out what other designers are doing for musicians, and most of the time it’s just because I want to find out more about a band I’ve discovered via Twitter or Spotify. There are a lot of great band websites out there, but for every great one, there are are a few…well, less than great ones. Here are a few of the most common website mistakes I see bands and artists making, and how they can be avoided.

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