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The Internet is changing the shape of music

The Internet: Shaping the Future of Music

by Ross Barber

Things change at such a rapid pace that what is cutting edge one minute is almost obsolete the next. This is especially true in the world of technology, which is connected so strongly to the music industry. Because of this, I often wonder what the future holds for the music industry. It is definitely important for artists and the industry as a whole to be adaptable – and not just in the sense that they are able to adapt but to be willing to embrace the changes which may come along. There are countless ways in which the internet has changed the way the music industry works. It is so much easier to discover, share and purchase music than ever before. We can do […]

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A website makes it easier for your fans to find you.

Why Does a Band Need a Website?

by Ross Barber

This is a question that is asked so frequently. Everyone has a different opinion on it. Many bands feel that they are just not big enough to have a website, whereas others feel that Facebook or Myspace is an adequate enough platform for them to present their music on.

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Bands Need Websites

Music Discovery and the Internet

by Ross Barber

I don’t know about you, but I love discovering new music. It’s one of my favourite things. I’ve never been one of those people who can listen to the same artists over and over again. I always need something new to listen to, just to keep things fresh and interesting. Before the Internet, finding new music was a little more of a challenge. It wasn’t particularly difficult to find something new but we were restricted more by what was made available to us on radio and TV, generally speaking. Of course there were the underground zines which catered for the less mainstream side of things but for the majority of us, we had less freedom of choice and very much had to listen to what […]

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Musicians Together

The Importance of Online Music Communities

by Ross Barber

I have always believed that music communities are important, both in the online and offline worlds. More often than not they can overlap and in many ways, this can be when they are at their most valuable. A couple of years ago, I wrote my dissertation on The Impact of the Internet on Subcultural Musical Activity which focused primarily on the hardcore punk and emo communities. I compared the promotional methods used in the 80s to those used now, and researched how fans communicated with each other – particularly over long distances. What I found most interesting was that many of the methods used were very similar to those we use now. Back then it was more difficult to communicate across a great distance – […]

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Twitter

Why I love Twitter

by Ross Barber

Twitter is a funny type of social network. It’s not like Facebook or Myspace where you would generally connect with people you know. It’s much more about connecting with the people you would like to know and for many is as much a resource as television or newspapers.

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Scandal Theatre

Scandal Theatre: Website Launch

by Ross Barber

I launched the website for new Glasgow-based company, Scandal Theatre this week. Normally I would only be taking on music-based ventures as clients, but as I personally know the team behind Scandal Theatre, I decided I would work with them as web editor and social media co-ordinator.

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Twitter Marketing for Musicians

The Power of Social Networking

by Ross Barber

I always knew that social networking could be a powerful tool in self promotion and finding work. It just didn’t really strike me completely until recently. The majority of the work I have done up to this point (and currently) is down to the power of social networking. Communicating with others is so valuable, particularly when offering your services online. Like I always say, it is important to strike the right balance between advertising and conversation – especially on Twitter. A lot of the time work can be found simply by communicating and asking questions.

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Terra Naomi

Music and the Internet: Promoting an Artist Online

by Ross Barber

I’m currently working with singer songwriter, Terra Naomi on some online promotion before the release of her new album. Terra already has a fairly strong web presence, particularly on YouTube and that is in fact, how I first heard of her. She posted recently on Twitter that she was looking for someone to help her out with online promotion and I immediately jumped at the chance. How often does a chance like this come along?

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